CRM 2.0

日本で経営者にご好評いただいた書籍「経営戦略としての紹介営業」の英訳をタイで出版

CRM 2.0

目次

  1. Age of Referrals and Word of Mouth
  2. Verification of Business Stage: CLV or CRV
  3. Referral Strategies and the Three Trends
  4. Customer Selection Process Necessary for Enhancing Referrals
  5. How to Generate Top-level Customers
  6. Best practices that Lead to Referrals
  7. Systemizing Referral and PDCA
  8. Referral Support Case
  • 著者 Iwao Seki
  • 監修 LiB Consulting (2017)

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